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Sentiment

Go Beyond Engagement with Sentiment

Likes, comments and shares don't tell you if your social media engagement is positive or negative - but sentiment does. Find out how you can calculate and use sentiment to understand your audience better.

Social Media Analytics

To TikTok or Not To TikTok? Pros and Cons for Brands

We've added TikTok to our social media stack, but is it the right marketing tool for your brand? We've pulled together the top 5 pros and cons of TikTok for businesses to help you make an informed decision.

Culture

The Social Media Manager's Dilemma: AI or DIY?

AI-powered tools are rocketing into the market - but what does that mean for Social Media Managers? We looked at how you can add AI to your social toolkit to achieve even greater results

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