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The Zavy Score

The industry leading social media benchmarking measure for your brand.

How high is your brand’s Zavy score?

A single metric to track your social media performance over time, improve social media engagement and compare your success against the competition. The higher your Score, the better!

The Zavy Score is calculated by taking metrics from your Facebook, Twitter, Instagram and YouTube accounts, assigning values to each, and creating a single number that represents your performance at any one moment. The data is pushed through our proprietary algorithm, which includes an AI-driven social media sentiment analysis engine for deeper insight.

Features

A consistent brand metric

Live your brand purpose on social media

Competitor analysis at a glance

Your social scoreboard gives a real time view of how your brand’s Zavy Score compares to your competitive set. See your aggregated Zavy Score across all key social media channels, or filter between Facebook, Twitter, Instagram or YouTube.

Our research shows a correlation between high Zavy scores and brand building activity on social media. Use the Zavy Score as a holistic measure of your brand health and prove the value of purpose-led brand activity on social.

We’ve included the Zavy Score as a metric to track across our Pulse, Map and Pages dashboards. You can analyse how your Zavy Score has shifted over time or dig into specific types of content to see how they affect your brand’s score.

Features

Competitor analysis at a glance

Your social scoreboard gives a real time view of how your brand’s Zavy Score compares to your competitive set. See your aggregated Zavy Score across all key social media channels, or filter between Facebook, Twitter, Instagram or YouTube.

A consistent brand metric

We’ve included the Zavy Score as a metric to track across our Pulse, Map and Pages dashboards. You can analyse how your Zavy Score has shifted over time or dig into specific types of content to see how they affect your brand’s score.

Live your brand purpose on social media

Our research shows a correlation between high Zavy scores and brand building activity on social media. Use the Zavy Score as a holistic measure of your brand health and prove the value of purpose-led brand activity on social.

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hello@zavy.co
© Zavy 2021
hello@zavy.co
© Zavy 2021