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We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.
GET IN TOUCHRight now, on social media, even great brands do more tactical advertising than brand building because it’s easier to measure.
But people love brands when they do brand work that provides true connection, value and quality content, and tactical marketing performs better when it has a strong loved brand behind it.
Most social media tools deliver a lot of metrics for a piece of content, but without a meaningful way to roll that up to a brand level or put that in the competitive context. Zavy provides marketers with the insights they need to understand how social media activity impacts their overall brand health.
Founded by TRA, Australasia’s leading brand tracking and insights provider, Zavy helps marketers measure and improve their brand activity on social so they can build brand by doing more of the things people love.
Zavy’s intuitive dashboards show us how we’re performing against competitors and drill down to individual posts if required. Their metrics are backed by actual sales data which give us confidence that improved engagement will be driving sales.
Conrad Heaven, GMM Digital, Fonterra
Julie Chapman, CEO & Founder KidsCan
Mandy Snell, Chapter Lead Customer Research and Insights, Westpac
Zavy is our one-stop-shop for social media analytics – it provides us with relevant and useful information that we apply daily to help us reach more supporters.
Zavy provides lead indicators of where market sentiment is heading and signals of what might happen next. Knowing why people feel a certain way, or understanding levels of engagement with a topic gives us an edge in how to meet customer expectations.
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