March 22, 2013
During tough times, understanding what's on your customers' minds is more important than ever. Our social listening tool, Radar, offers a unique view into the conversations and emotions of people in Australia and New Zealand. Get insights about your brand, the topics you care about and the stories driving conversation in a snap.
Powered by real-time data from millions of public news media, blogs, forums and Facebook posts, Radar helps you stay current, understand what's on peoples' minds, and ensure your marketing is relevant and on code.
With Radar social media listening, you can:
• Get a pulse on the topics, people or brands that are important to your customers – right now.
• Identify the top news stories people are talking about, then layers emotion and sentiment data for actionable insight.
• Use these insights to make sure your comms and social media posts are culturally on code and in step with public sentiment.