Zavy was developed by insights professionals in 2016 to help organisations step out of the shadow of functional social media tools and into the light that a strategic, measurement-focused analytics platform provides.
We realised that while social media is the fastest growing part of the media mix, over 75%* of CMOs feel they are unable to quantitatively measure the impact of social media on their business. Marketers need a way of assessing the impact of their organisation’s social media activity, and direction on how to improve their overall performance.
Our proprietary Zavy Index provides a single measure of social media performance, informed by our deep-dive analysis into the social media activity and revenue of over 2,500 businesses to understand the role social media plays in driving sales.
Using this knowledge, we’re transforming how organisations approach social media measurement with advanced analytics that are intuitive and easy to use.
*CMO Survey, August 2018
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