Coopers Brewery

Coopers Brewery, Australia's largest and most revered family-owned brewery, has been at the forefront of brewing innovation and tradition for over 150 years. Renowned for their commitment to producing high-quality natural beers. Their range of ales, stouts, and lagers are not only staples in Australian homes but have also garnered international acclaim, making Coopers a beloved brand among beer enthusiasts worldwide.

“We're always looking at ways to reach new audiences. So our content strategy and what we're investing in reflects that. Was it funny enough to share? Was it intriguing enough? Was it informative enough to connect with someone waiting to take action? We love that Zavy can analyse all of these sort of aspects in real-time and evidence what actually works so that we can invest our energy in the right places, or do less paid for similar results off organic or flip it and deploy more spend on what we know works organically.”

“Zavy helps us perform better on social media. This might manifest as people sharing our updates and engaging more with our content which creates more momentum and our content getting served more often by the algorithm on Facebook, insta and the like, reaching more people that weren’t following us before. To keep the momentum - if the Zavy score goes up, it's a really good signifier that our content is engaging and connecting with our audience. Without getting the content working, media budgets have to work pretty hard to make the difference.”

"We believe in releasing content on social media that resonates, so we see a key part of using Zavy as identifying the white space like what’s working and not working for other brands, was it a competition post or was it a really engaging piece of content with a good creative hook and then focus more on those initiatives, and being able to get those insights on the fly, iterating quickly rather than just a look back at the end of the month. That’s a major unlock for us.”

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“We had a long term goal to figure out how we can optimise our content strategy on social media and grow our brand in our category. We still have that goal but we’re using Zavy to help us fast track it.”

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"Benchmarking well in a category generally means your being seen more often and your audience likes what you’re doing. Doing more of what’s working means more people interested in this category will engage even more. It starts with knowing who to track and then actively, not passively benchmarking. Zavy enables us to do this at both the channel level but also aggregates across channels to a total up our overall brand performance against others we track.”

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