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Social Media Analytics

How to Use Benchmarks to Boost Your Social Media Performance

November 27, 2022

As we near the end of the year, it’s a great time to look back over the content you’ve posted on social media and see how well its performed.  

Anyone with a social media account can scroll through their own posts and see what ones performed best, what did poorly, and get an overall sense of their engagement metrics through the simple analytics provided by the social platform.

Easy enough, right?

Not so fast. Without a clear idea of how your competitors’ content is performing, the numbers on your own posts don’t mean a whole lot. You know what your content is doing – but how does that measure up? Without this knowledge, any kind of goal-setting or strategy becomes a guessing game.

Here at Zavy, we don’t do guessing.

We're firm believers that knowledge is power. That's why we do what we do - strive to give our users the best-of-the-best social media insights and put our social listening smarts right into their hands.

And that’s why, for the first time, we’ve created our own Zavy benchmarks – a downloadable report designed to give business leaders and marketers the insight they need to understand how they measure up on social – without having to manually trawl through screeds of competitor content.

The report is our way of sharing just a fraction of Zavy’s insights with our non-users – so they can get a taste of what we can offer. Our Social Media Content Benchmarks report is ready to download now, absolutely free.  

If you’re already a Zavy user, why not share it with a friend or colleague to show them just how useful real-time insights can be?

And if you’re not a Zavy user yet – read on to find out how best to use the report to level up your social media game into 2023 and beyond.

1. Track trends across your industry and find out where your content stands next to your competition.

Comparing FMCG social media posts with posts in real estate is comparing apples with oranges. The same goes with comparing posts between accounts with over a million followers and accounts with less than 50,000. Use relevant data for your industry and size to get a real sense of where you stand.

2. Refine your social media marketing strategy so you can grow better, faster, and see real world results.

Use benchmarks to drive growth with goals that are both aspirational and backed by real-time data. Strive to be at the front of the pack by measuring your content against industry averages, ranked by Poor, Ok, Good and Excellent.

3. Create more meaningful, positive connections with your audience.

Go beyond engagement metrics with Zavy’s sentiment score: the best way to know how your audience is feeling about your content – and by association – your brand as a whole. Knowing if people are feeling more warmly (or coolly) about you and your social content than your industry average means you can pivot your messaging to build a better relationship with your audience, bringing you closer to them than ever before.

Still not convinced? What if we told you that just by downloading you'll also go in to win six months free of Zavy? That’s a pretty huge offer if you ask us.

Whether you’re a business owner, leader, marketing manager or social media marketer – you're going to want to download these benchmarks and look at how your social media performance measures up. In this ever-changing landscape, it’s more important than ever to stay ahead of the game.

These benchmarks are just the tip of the iceberg. Zavy has so much more to offer. Reach out at hello@zavy.co if you want to find out more.

(And keep an eye out for an exciting new tool with even more benchmark data coming your way in 2023!)

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© Zavy 2021
hello@zavy.co
© Zavy 2021