It’s time to take the guesswork out of social.
With Zavy’s new Social Benchmarks Calculator, you’ll get Facebook and Instagram averages for follows, comments, shares, and sentiment across industries and following sizes – all at the click of a button.
Built on over 7.4 million Facebook and Instagram posts spanning the past five years, you can rest easy knowing you’re working with the best, most up-to-date information in the game.
Simply fill out the form to see how you stack up against the competition. If you need help with what to do next – that's what we're here for.
Best of all, it’s completely free!
What are you waiting for? Let’s crunch those numbers.
To use the calculator, select the fields that best fit your brand. You can toggle between different channels or different types of posts to see the relevant benchmark. Just hit the AC button to refresh your results.
Whether you’re ahead of the pack or still got some work to do, Zavy’s here to help.
Use these benchmarks to see how you compare to competitors, set actionable goals, or make a case for more social spend.
Learn more about how we calculate sentiment, and dive further into Zavy’s data in our Benchmarks Report. It's the predecessor of our calculator and is full of extra tips and tricks.
Remember: these benchmarks are just the start of what Zavy can do for you. Reach out to find out more.
Our data scientists analysed over 7.4 million social media posts across Facebook and Instagram, primarily from New Zealand and Australia, with a small proportion of international brands.
After segmenting these posts into industries, we further divided them by following size, so that you know where you stand against relevant brands, and type of posts, for the most accurate results.
The result: personalised benchmarks for follows, comments, shares and sentiment. Read more about how we calculate sentiment (and why it's important!)
Likes, comments, shares and sentiment.
Four metrics. Four levels of success.
We’ve used AI to tag all 7.4 million+ posts into four types, so you can drill into how your brand performs in each area and identify how to improve:
Brand: Posts that reflect your organisation’s personality and brand – without fitting into the other categories, such as your brand video.
CSR: Posts that relate to your brand’s corporate social responsibility initiatives, for example, sponsoring an event, or educational or awareness posts on social issues, e.g. Pink Shirt Day.
Cultural: Posts that tap into a cultural trend or reference a cultural moment or celebration, such as Diwali or Mother’s Day.
Competition: Posts that require engagement, such as liking, commenting, tagging and/or sharing the post to enter a prize draw.
Product: Promotional posts advertising your products or services or promoting your business.
Want to know more? Get in touch with our team today.