Social Media
Corporate Social Responsibility and Your Marketing Strategy
Zavy
March 22, 2021
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We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI for a business, as well as identifying what makes an effective CSR strategy for Marketing.
Sign Up for Zavy's CSR Report
Corporate Social Responsibility (CSR) is about a brand promoting, sponsoring or otherwise supporting a cause. Get it right, and you could supercharge donations to a charity, offer people a simple way to help, while engaging in the promise of social media: rich two way communication.
Our analysis of the social media activity of over 2,500 businesses identified five distinct content categories. The result showed that CSR posts share changed over time – and that CSR posts saw significant growth between 2018-2021.
In our latest report, we’re exploring how your brand can live its purpose on social media through an effective CSR strategy.
You will learn:
- Why engagement matters on social
- What CSR has to do with brand-building
- How CSR impacts engagement
- How to create an effective CSR campaign on social
Register for our CSR report here:
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