Social Media

Corporate Social Responsibility and Your Marketing Strategy

Zavy

March 22, 2021

We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI for a business, as well as identifying what makes an effective CSR strategy for Marketing.

Sign Up for Zavy's CSR Report

Corporate Social Responsibility (CSR) is about a brand promoting, sponsoring or otherwise supporting a cause. Get it right, and you could supercharge donations to a charity, offer people a simple way to help, while engaging in the promise of social media: rich two way communication.

Our analysis of the social media activity of over 2,500 businesses identified five distinct content categories. The result showed that CSR posts share changed over time – and that CSR posts saw significant growth between 2018-2021.

In our latest report, we’re exploring how your brand can live its purpose on social media through an effective CSR strategy.

You will learn:

  • Why engagement matters on social
  • What CSR has to do with brand-building  
  • How CSR impacts engagement
  • How to create an effective CSR campaign on social 

Register for our CSR report here:

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