Social Media

Corporate Social Responsibility and Your Marketing Strategy

Zavy

March 22, 2021

We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI for a business, as well as identifying what makes an effective CSR strategy for Marketing.

Sign Up for Zavy's CSR Report

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and ice-cream makers chime in on climate change, it’s easy to see Corporate Social Responsibility (CSR) as a marketing must-have. In fact, Zavy social media analysis over the last two years shows that this type of content is a major driver of engagement – and that pages that do CSR posts get almost double the engagement per follower than pages that do not.

But posting on social issues shouldn’t be just another box on your marketing checklist. Social media can be a force for good, when involvement is thoughtful, relevant and on-brand.

In our latest report, we’re exploring how your brand can live its purpose on social media through an effective CSR strategy.

You will learn:

  • Why engagement matters on social
  • What CSR has to do with brand-building  
  • How CSR impacts engagement
  • How to create an effective CSR campaign on social 

Register for our CSR report here:

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