March 22, 2021
In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and ice-cream makers chime in on climate change, it’s easy to see Corporate Social Responsibility (CSR) as a marketing must-have. In fact, Zavy social media analysis over the last two years shows that this type of content is a major driver of engagement – and that pages that do CSR posts get almost double the engagement per follower than pages that do not.
But posting on social issues shouldn’t be just another box on your marketing checklist. Social media can be a force for good, when involvement is thoughtful, relevant and on-brand.
In our latest report, we’re exploring how your brand can live its purpose on social media through an effective CSR strategy.