Social media is the fastest growing channel for marketers, and there is increasing pressure being placed on marketers to prove the effectiveness of their activity on these platforms.
Trouble is, marketers don't currently have the tools to do this. In fact, only a quarter of CMOs* feel they are able to quantitatively measure the impact of social media on their business.
But that's all about to change - and we're going to help you get in the driver's seat.
*CMO Survey, August 2018, cmosurvey.org
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