Social media is the fastest growing channel for marketers, and there is increasing pressure being placed on marketers to prove the effectiveness of their activity on these platforms.
Trouble is, marketers don't currently have the tools to do this. In fact, only a quarter of CMOs* feel they are able to quantitatively measure the impact of social media on their business.
But that's all about to change - and we're going to help you get in the driver's seat.
*CMO Survey, August 2018, cmosurvey.org
Subscribe for the latest social media insights, trends, analytics and more!
We like to make social media analytics simple, but not basic. We've introduced two beta features for social media monitoring: Posts and Competitor Strategy, to up your content and competitor analysis on social media.
Likes, comments and shares don't tell you if your social media engagement is positive or negative - but sentiment does. Find out how you can calculate and use sentiment to understand your audience better.