Social Media

Understanding the role of social media in driving sales


June 19, 2019

We’ve carried out extensive analysis to understand the role social media plays in driving sales for a business, as well as identifying the activity that has the biggest impact.

How well do you really understand the role of social media in driving sales?

Social media is the fastest growing channel for marketers, and there is increasing pressure being placed on marketers to prove the effectiveness of their activity on these platforms.

Trouble is, marketers don't currently have the tools to do this. In fact, only a quarter of CMOs* feel they are able to quantitatively measure the impact of social media on their business.

But that's all about to change - and we're going to help you get in the driver's seat.

In this report you will learn:

  • The contribution that social media makes to sales performance
  • Key metrics that drive sales outcomes
  • The key implications of social that grow your business
  • The number one type of content that grows business
  • Social media insights & trends that are shaping the way we work

      *CMO Survey, August 2018,

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