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Increase your engagement on social media

AI CONTENT INSIGHTS     •     COMPETITOR STRATEGY     •    SCHEDULER

ALL IN ONE SOCIAL MEDIA INSIGHTS AND MANAGEMENT PLATFORM

Social media content optimisation, management, and analytics

COMMUNITY MANAGEMENT

Effortlessly manage and respond to comments and direct messages from a single platform

AI CONTENT CHARACTERISTICS ANALYSIS

Instantly analyse vast volumes of content of both yours and your competitors' posts to uncover the elements of winning social media content

POST SCHEDULING, AI CAPTIONS, CANVA

Eliminate writer's block and jumpstart your post creation with AI-generated post captions and Canva. Stay ahead of the game by automating your content pipelines

CONTENT CALENDAR AND GRID PREVIEW

Align your team, maintain a consistent posting schedule, and preview up coming social media posts

CONTENT PILLAR TAGGING

Discover the most effective types of content, gain insights into what resonates and builds an engaged social media community

REPORTING AND BENCHMARKING

Delve into in-depth insights of social (incl. ads), website, and simple 'Scoreboard' reporting of your ranking against competitors

COMPETITOR STRATEGY COMPARISSON

Side-by-side comparisons of your data vs your competitors, helping you uncover actionable insights within a fraction of the time

BRAND TONE OF VOICE AND TRENDS

Identify which strategies and engagement tactics are hitting the mark with your audience, and take learnings of what works for other industry leading brands

Identify actionable engagement tactics within seconds

Competitor operational and engagement tactics

Compare your tone of voice, post frequency, engagement rates, posting times and more against other leading brands in your industry to make changes that give you an edge.

Competitor content tactics

Craft winning content by digging deep into your own or your competitors' content pillars. See tone of voice, audience sentiment, hashtag strategies, post types, engagement rates, sentiment, and more for each content pillar.

Competitor audience respones

Monitor social media discussions about your competitors, extracting valuable bite sized audience feedback to enhance your own social strategy.

Your brand (on the left) vs. Competitor brand (on the right)

Powerful content insights to identify the drivers of effective social content

All the content insights you need, on one page

Easily filter posts by your own KPIs like CPC, Sentiment, Shares and more, to dissect content that aligns with your unique objectives. Effortlessly access your competitor's content library alongside your own, enabling seamless side by side brand comparisons and industry analysis.

AI-powered content analysis working alongside you

AI scans content attributes of successful and unsuccessful posts, expediting analysis for quick decision-making and faster results in your testing iterations.

Learn why your best posts resonated with your audience

AI scans comments providing audience insights helping you understand the 'why' behind audience sentiments towards your posts.

Streamline and manage your social media workflow in one place

Manage content, align your team, and save hours

Streamline content creation with AI captions to overcome writer's block and Canva for seamless designing. Stay in the loop with trending topics, and schedule content pipelines weeks, or months in advance. Preview your IG grid with future content and gain a clear overview of your content calendar.

Organise your content strategy

Effortlessly tag your social media posts and see in-depth insights on various post categories to understand which types of content resonate the most.

Social Inbox

Centralise your DMs and comments for effortless management by you and your team.

Insight reporting and competitor benchmarking

Discover insights in a fraction of the time without manual effort

Save hours with data-powered insights analysing post attributes that yield positive results, empowering you to refine your social strategy with faster decision making for the upcoming month.

Optimise and guide your creative decisions

Gain insight into the content types that your industry competitors are posting, so you can compare your brands content strategy against other brands.

Social Scoreboard

Provide stakeholders with a clear and easily comprehensible way to measure and understand your brand's success against competitor brands on the leaderboard or scoreboard.

What people say about Zavy

“Zavy provides lead indicators of where market sentiment is heading and signals of what might happen next. Knowing why people feel a certain way, or understanding levels of engagement with a topic gives us an edge in how to meet customer expectations”

Mandy Snell - Chapter Lead Customer Research and Insights

Westpac

“We use Zavy to help us shape our content to develop this message on socials and understand how our audience engages with it, why some posts drive higher or lower sentiment, and what our audience ultimately cares about”

David Sakey - Customer Insights Lead

Southern Cross

”Zavy's intuitive dashboards show us how we're performing against competitors and drill down to individual posts if required. Their metrics are backed by actual sales data which give us confidence that improved engagement will be driving sales”

Conrad Heaven - GMM Digital

Fonterra

"The AI insights is really interesting and a fantastic snapshot of how a post is being received by our audiences."

- Sunny Brar, Digital Content Manager




Rabbitohs

For Specific, snackable insights about content that’s performing, brand tracking and competitor content analysis at a detailed and aggregated level, to see straight away where the gap is for our content to slot in, bringing on Zavy was a no-brainer

Ana Zupanoska - Head of Social Strategy

Are Media

“The Zavy Score is a defensible metric for reporting brand performance and health on social to those outside of the marketing team. It’s not a CTR or CPM. It’s an objective consistent score. If the Zavy Score goes up, it’s a really good signifier that our content is engaging and connecting with our audience.”

Aaron Child, Digital Content Manager

Coopers

“Zavy is a great platform, really easy to read and delivers in- depth analytics. It’s the best social benchmarking platform I have come across”

Annabel Hall - Global Digital Manager

Rockit

“We use Zavy every day at Socialites. It gives us insightful and actionable information about the content and activity that we use to build powerful communities for our clients as well as how they relate to our client’s competitor’s strategies. The Zavy data is invaluable for us to optimise our strategies, leading to faster results and better ROI”

Melanie Spencer - CEO

Socialites

Zavy is our one-stop-shop for social media analytics – it provides us with relevant and useful information that we apply daily to help us reach more supporters.

Julie Chapman - CEO & Founder

Kidscan

Compare your social stats to over 7.4 million posts from Aus and NZ brands.

It’s time to take the guesswork out of social.

With Zavy’s new Social Benchmarks Calculator, you’ll get Facebook and Instagram averages for follows, comments, shares, and sentiment across industries and following sizes – all at the click of a button.  

Built on over 7.4 million Facebook and Instagram posts spanning the past five years, you can rest easy knowing you’re working with the best, most up-to-date information in the game. You can learn more here.

Best of all, it’s completely free!

What are you waiting for? Let’s crunch those numbers.

Congrats! You’re levelling up your social game – one benchmark at a time. Go you!

To use the calculator, select the fields that best fit your brand. You can toggle between different channels or different types of posts to see the relevant benchmark. Just hit the AC button to refresh your results.

What now?

Whether you’re ahead of the pack or still got some work to do, Zavy’s here to help.

Use these benchmarks to see how you compare to competitors, set actionable goals, or make a case for more social spend.

Learn more about how we calculate sentiment, and dive further into Zavy’s data in our Benchmarks Report. It's the predecessor of our calculator and is full of extra tips and tricks.

Remember: these benchmarks are just the start of what Zavy can do for you. Reach out to find out more.

TRY Zavy's
Benchmark calculator

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