We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI for a business, as well as identifying what makes an effective CSR strategy for Marketing. Download the report now:
Zavy social media analysis over the last two years shows average engagement with CSR posts is on the rise. We also found that pages that do CSR posts of any sort get more engagements per follower than pages that do not.
We also saw that CSR post share changed over time – and that CSR posts saw significant growth between 2018-2021.
Sometimes, social media marketing can feel like shouting into the wind – you put in a huge amount of energy but you don’t know whether anyone is getting the message.
We used the Zavy score to identify the top three posts of 2021 from the brands in our Top 25 Australian Scoreboard. Here is what we learned.