Social Media

December 16, 2019

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Zavy

Understanding your audience to create brand authenticity

This article will outline the ways to understand your audience to create brand authenticity and a meaningful connection on social media.

Social Media

November 11, 2019

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Zavy

What are the most important social media metrics to track?

In this blog post we’ll outline the best metrics to build your approach to measuring the effectiveness of your social media performance.

Corporate Social Responsibility

September 6, 2019

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Zavy

3 Social Campaigns that Nailed CSR and Made a Difference

In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds.

Business

August 27, 2019

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Zavy

Is your social media strategy as cohesive as you think? 4 things to look out for

Here are our top tips to help you double-check your social media strategy, and ensure that you connect with your target audience.

Social Media

August 5, 2019

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Zavy

What type of social media content contributes to business growth?

We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.

Corporate Social Responsibility

July 24, 2019

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Zavy

Are CSR posts effective on social media?

Corporate Social Responsibility (CSR) is also an important part of a company’s social media presence, so we wanted to take a deeper look into the relationship between CSR and positive sentiment.

Social Media

July 10, 2019

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Zavy

What social media platform should your business be on?

Social media has changed the way we do and think about business. It’s become the to-go way that most people research a business and what they’re selling.

Trends

June 12, 2019

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Zavy

2019 Half-Year Heavyweights - NZ Facebook Campaign Standouts

As the month of June comes to a close, we reach the halfway point of 2019 - the perfect time to do a full stock-take of some of New Zealand’s social media heavyweights.

Social Media

June 5, 2019

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Zavy

Is 'Influencer Marketing' on Social Media really worth it?

We delve into the realm of social media influencers and asses their true value, alongside a few examples of New Zealand social media successes and misses.

Trends

May 21, 2019

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Zavy

Do competitions really work on social?

Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.

Trends

May 20, 2019

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Zavy

A surprise election result hiding in plain sight

How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers - Except for Zavy.

Social Media

May 8, 2019

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Zavy

Instagram without the likes - yay or nay?

You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so we thought we'd take a deeper dive.

Social Media

April 10, 2019

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Zavy

Reach or Engagement – What’s More Important?

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

Trends

April 3, 2019

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Zavy

Who Owned Easter on Social in 2018?

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best.

Trends

March 20, 2019

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Zavy

The Best NZ Social Campaigns this Summer

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter.

Corporate Social Responsibility

March 6, 2019

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Zavy

Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign

Corporate Social Responsibility is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

Trends

February 20, 2019

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Zavy

Top Three Social Trends and Topics to Look Out For in 2019

the team at Zavy take a look at what we’ve witnessed in 2018, and break down the top three social trends to look out for in 2019 and apply to the social media strategy of your business.

Trends

February 13, 2019

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Zavy

The KonMari Influence

Taking a deeper dive into Marie Kondo's influence.

Trends

January 25, 2019

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Zavy

Gillette's latest ad: Political or Genius?

Increasingly we are witnessing big brands align themselves with political causes and in this blog post we take a deeper dive into Gillette's lastest ad.

Trends

January 23, 2019

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Zavy

2018 in review: the winners and losers through social listening

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off?

Business

December 12, 2018

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Zavy

Understanding the role social media plays in driving sales

The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act.

Trends

November 21, 2018

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Zavy

We're heading into the Silly Season!

It seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters.

Innovation

November 7, 2018

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Zavy

Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under

They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.

Trends

October 9, 2018

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Zavy

Top 4 Successful Social Campaigns in Q4 2017

We've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.

Culture

September 21, 2018

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Zavy

Women's Suffrage: A Cultural Movement

This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage.

Corporate Social Responsibility

August 30, 2018

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Zavy

The Hot Topic: The Plastic Bag Ban

We'll be talking about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

Trends

August 21, 2018

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Zavy

What's trending? The 5 key social trends and topics right now.

Let's jump right into the 5 key social trends and topics we've identified recently.

Business

August 3, 2018

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Zavy

What should you measure in social to actually grow your business?

What should you actually be measuring in social to grow and enhance your business?

Social Media

July 20, 2018

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Zavy

The 2018 Mid-Term Report: Which NZ brands are winning at social media in 2018?

This year has been off to a hot start and now that it's already July we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!

Social Media

January 23, 2018

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Zavy

What Facebook's news feed change means for marketers

By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.

Social Media

September 14, 2017

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Zavy

Who's feeling the emoji love this election?

The popularity of emojis can be put down to their ability to express emotion that may otherwise be lost with written words alone.

Business

August 17, 2017

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Zavy

Measuring sponsorships: Zavy weighs in

Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline.

Trends

August 16, 2017

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Zavy

Labour on the up and up

When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analyse the immediate impact.

Trends

August 3, 2017

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Zavy

Sentiment predicts Little's resignation

It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern.

Trends

July 13, 2017

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Zavy

Marketing’s digital evolution: from banner ads to crowd culture

2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV.

Social Media

April 28, 2017

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Zavy

What are New Zealanders talking about on social media?

Zavy analysed thousands of social media conversations during the first quarter of 2017 to understand what Kiwis are actually talking about across our most used social platforms.

Culture

April 21, 2017

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Zavy

Where brands and culture collide

A brand’s success is often determined by its ability to infiltrate the cultural dialogue of the time.

Social Media

March 1, 2017

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Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward.

Innovation

August 17, 2016

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Zavy

Zavy is a 2016 DIVA finalist

Zavy was created with a strong design mindset, so it is with great excitement that we announce that we are finalists in the 2016 Data Insight Visualisation Awards.