February 24, 2020
As marketing professionals it’s crucial that we stay up to date with our own products and services but also with our competitors and wider industry movements.
January 15, 2020
In today’s social media world, the content you post has the incredible power to turn your brand into a household name. This kind of impact only comes from a solid social media content strategy.
December 16, 2019
This article will outline the ways to understand your audience to create brand authenticity and a meaningful connection on social media.
November 11, 2019
In this blog post we’ll outline the best metrics to build your approach to measuring the effectiveness of your social media performance.
September 6, 2019
In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds.
August 27, 2019
Here are our top tips to help you double-check your social media strategy, and ensure that you connect with your target audience.
August 5, 2019
We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.
July 24, 2019
Corporate Social Responsibility (CSR) is also an important part of a company’s social media presence, so we wanted to take a deeper look into the relationship between CSR and positive sentiment.
July 10, 2019
Social media has changed the way we do and think about business. It’s become the to-go way that most people research a business and what they’re selling.
June 12, 2019
As the month of June comes to a close, we reach the halfway point of 2019 - the perfect time to do a full stock-take of some of New Zealand’s social media heavyweights.
June 5, 2019
We delve into the realm of social media influencers and asses their true value, alongside a few examples of New Zealand social media successes and misses.
May 21, 2019
Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.
May 20, 2019
How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers - Except for Zavy.
May 8, 2019
You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so we thought we'd take a deeper dive.
April 10, 2019
We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.
April 3, 2019
In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best.
March 20, 2019
As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter.
March 6, 2019
Corporate Social Responsibility is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.
February 20, 2019
the team at Zavy take a look at what we’ve witnessed in 2018, and break down the top three social trends to look out for in 2019 and apply to the social media strategy of your business.
February 13, 2019
Taking a deeper dive into Marie Kondo's influence.
January 25, 2019
Increasingly we are witnessing big brands align themselves with political causes and in this blog post we take a deeper dive into Gillette's lastest ad.
January 23, 2019
Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off?
December 12, 2018
The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act.
November 21, 2018
It seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters.
November 7, 2018
They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.
October 9, 2018
We've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.
September 21, 2018
This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage.
August 30, 2018
We'll be talking about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.
August 21, 2018
Let's jump right into the 5 key social trends and topics we've identified recently.
August 3, 2018
What should you actually be measuring in social to grow and enhance your business?
July 20, 2018
This year has been off to a hot start and now that it's already July we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!
January 23, 2018
By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.
September 14, 2017
The popularity of emojis can be put down to their ability to express emotion that may otherwise be lost with written words alone.
August 17, 2017
Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline.
August 16, 2017
When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analyse the immediate impact.
August 3, 2017
It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern.
July 13, 2017
2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV.
April 28, 2017
Zavy analysed thousands of social media conversations during the first quarter of 2017 to understand what Kiwis are actually talking about across our most used social platforms.
April 21, 2017
A brand’s success is often determined by its ability to infiltrate the cultural dialogue of the time.
March 1, 2017
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward.
August 17, 2016
Zavy was created with a strong design mindset, so it is with great excitement that we announce that we are finalists in the 2016 Data Insight Visualisation Awards.
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