Industry Report

November 9, 2021

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Zavy

Social media analysis for banks and financial institutions in Australian

Unlike many other sectors, which can use social to make personal connections and develop a fun, casual tone of voice, banks are often constrained by consumer expectations.

Industry Report

October 21, 2021

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Zavy

How to use Radar for social media listening and conversation monitoring

With Radar, you can search for any topic, brand, place, or person and get a pulse on the conversation surrounding it.

Social Media Insights

September 29, 2021

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Zavy

Start Your Free Trial: Radar Social Media Listening

Brand Health

September 29, 2021

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Zavy

How to use social media insights to understand what’s impacting your brand’s health

When we learn to drive, we’re taught how to “drive to the conditions”. We should do the same when we're marketing our brand.

Industry Report

September 23, 2021

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Zavy

How are car brands performing on social?

Car brands need more than just the cinematic, big-budget car TVC in their marketing toolkits. To succeed today, these brands need to shift gear and focus on investing in digital advertising.

Business

September 23, 2021

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Zavy

Zavy named a top social media analysis tool in Australasia.

Zavy was named one of the top social media tools in Australasia at the Social Media Marketing Awards

Brand Health

September 3, 2021

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Zavy

When it comes to brand-building, be distinctive

It’s far too easy to get lost in the endless scroll of social media. That’s why being distinctive is so important – it’s how you make your brand recognisable and memorable.

Industry Report

August 31, 2021

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Zavy

Which auto brands are the strongest on social media

This month, we’re using Zavy insights to zoom in automotive industry, and understand the strategies driving the best SM brand building in automotive world.

Culture

August 16, 2021

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Zavy

How The Tokyo Olympics Showed the Power of Cultural Moments on Social Media

Last week, B&T reported that the Tokyo 2020 Australian Olympic Team were the most engaging Australian sports team on Facebook or Instagram. Read on to understand how they did it.

Social Media Analytics

August 12, 2021

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Zavy

Foxtel Takes the #1 Spot in the Zavy Social Scoreboard

In the six months that the Zavy scoreboard has been live on B&T, the NRMA has fairly comfortably held the number one spot. In July, Foxtel broke away from the pack. How did they do it?

Brand Health

August 9, 2021

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Zavy

How to build your brand on social media

According to recent research by Facebook, companies with strong brands on social media acquire more customers more efficiently. Read the tips about using SM to make a positive impact on brand.

Social Media Insights

July 26, 2021

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The marketing model mix – understanding Facebook’s research

When marketers are planning to achieve aggressive short-term targets, they tend to focus on lower-funnel marketing strategies. Is this the right approach?

Trends

July 2, 2021

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Zavy

What can we learn from the top 10 Ads in 2021

Most of the favourite ads are from brands that also support the brand on social media (as seen on Zavy’s scoreboard), with not just activation advertising but brand building.

Social Media Analytics

June 29, 2021

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Zavy

Simple, powerful social media measurement

Sometimes, social media marketing can feel like shouting into the wind – you put in a huge amount of energy but you don’t know whether anyone is getting the message.

Social Media Analytics

May 21, 2021

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Zavy

What can marketers learn from the 'end of Pods' story?

Culturally relevant posts earn seven times the engagement than other types of posts. Read this article and learn how 'end of Pods' story stayed the top post across NZ social media since Apr 2021.

Case Study

May 17, 2021

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Zavy

Right place, right time – big impact for Energy Online

Energy Online ran a Facebook Live giveaway event – and the engagement and sentiment scores sent them almost off the top of Zavy’s social scoreboard.

Social Media Analytics

April 30, 2021

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Zavy

Get the bubbly: An Aussie Classic Makes a Comeback on Social Media

Since the announcement of the Trans-Tasman bubble, Qantas launched their “Bubble is Open” video on social media, earning more than 2,800 likes, 400 comments and 700 shares.

Social Media Analytics

April 12, 2021

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Zavy

Social Media Analytics: Measuring the impact of your CSR marketing campaign

After years in the business, we know all about analysing results on social. When we’re looking at the impact of a CSR campaign, we focus on three key areas: engagement, sentiment and benchmarking.

Social Media

March 22, 2021

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Zavy

Corporate Social Responsibility and Your Marketing Strategy

We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI for a business, as well as identifying what makes an effective CSR strategy for Marketing.

Corporate Social Responsibility

February 5, 2021

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Zavy

Should you join the conversation?

Questions to ask before your brand dives into CSR and social good campaigns.

Trends

December 15, 2020

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Zavy

Your Digital Marketing Toolkit for 2021

Want to know what’s coming up in the digital marketing world next year? Here is your 2021 digital marketing toolkit from Zavy.

Social Media

December 7, 2020

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Zavy

How did McDonalds New Zealand Get the Top Post of the Year?

How one post by McDonald's dwarfed all the other brands in New Zealand in likes, shares and comments.

Social Media

November 23, 2020

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Zavy

6 common social media mistakes and how to avoid them

Lack of planning, cringy content and other marketing mistakes - here's six social media slip-ups we see all the time.

Innovation

November 16, 2020

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Zavy

Zavy: the science of social media

Learn the story of Zavy social media analytics. Where it all began – and where we’re headed.

Social Media

November 10, 2020

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Zavy

What were Australia's top social media posts in 2020?

Which brands led our scoreboard in 2020 in Australia? We take a close look at who came out on top, and why.

Social Media

November 2, 2020

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Zavy

Growing up: the Zavy guide to social media maturity

Your organisation’s use of social media tools and data should scale with your size, objectives and aspirations. But there’s no need to run before you walk.

Business

October 12, 2020

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Zavy

Zavy one of Australasia's top 3 social media marketing tools

Zavy was named one of the top three social media tools in Australasia at the Social Media Marketing Awards

Social Media

September 29, 2020

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Zavy

Why You Should Measure Your Social Marketing

Social marketing spend is up – but is it paying off? Zavy’s Social Score combines revenue data and marketing results to give you a full picture.

Trends

September 17, 2020

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Zavy

Get More Out of Your Virtual Events

Online events are now standard. That’s a great thing, and here’s how Zavy can help you harness social media to get more out of your virtual events.

Social Media

September 2, 2020

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Zavy

Measuring Success in Social Media Marketing

Here’s how Zavy can help you define, measure success and report the results of your social media marketing.

Culture

August 18, 2020

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Zavy

Joining the COVID Conversation Online

Zavy shows how to be a reassuring presence during a coronavirus resurgence by joining the COVID conversation online

Social Media

July 30, 2020

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Zavy

Finding Your Brand Voice

How humour, irreverence and brand voice on social media show real personality – the best examples from Australia and NZ from Zavy

Social Media

July 16, 2020

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Zavy

Social Conversations and Political Insight

In an election year, listening in on social media is essential.

Social Media

July 2, 2020

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Zavy

Turn Feelings Into Data for Marketing Insight

Here’s how Zavy’s AI can give marketers insight into customer emotions and public sentiment, by turning feelings into data.

Social Media

June 17, 2020

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Zavy

Escape your social media echo chamber

Zavy shows why it’s important for marketers to see a range of perspectives – and how to escape your social media echo chamber.

Social Media Analytics

June 5, 2020

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Zavy

Explore Zavy's New Zealand Politics Scoreboard

Track the social media performance of New Zealand political parties in near real-time

Business

May 22, 2020

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Zavy

Justify Your Social Media Investment

Social media marketing is crucial in a crisis – Zavy’s ROI measurement tool helps you justify your investment.

Corporate Social Responsibility

May 14, 2020

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Zavy

Now is the time to make a difference: Living your values during COVID-19

Now is the time to make a difference – corporate social responsibility is more important than ever in the COVID-19 crisis.

May 4, 2020

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Zavy

Cut through stress-inducing content

How to cut through stress-inducing content – be positive, useful, relevant to your customers with our media monitoring tool, Radar.

Social Media

April 28, 2020

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Zavy

Social media messaging in a time of crisis

Struggling to balance social media messaging during the crisis? Zavy can help.

Business

February 24, 2020

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Zavy

How to get an edge over your competitors

As marketing professionals it’s crucial that we stay up to date with our own products and services but also with our competitors and wider industry movements.

Social Media

January 15, 2020

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Zavy

How to craft an effective social media content strategy

In today’s social media world, the content you post has the incredible power to turn your brand into a household name. This kind of impact only comes from a solid social media content strategy.

Social Media

December 16, 2019

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Zavy

Understanding your audience to create brand authenticity

This article will outline the ways to understand your audience to create brand authenticity and a meaningful connection on social media.

Business

November 13, 2019

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Zavy

Social media and ROI

The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act.

Social Media

November 11, 2019

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Zavy

What are the most important social media metrics to track?

In this blog post we’ll outline the best metrics to build your approach to measuring the effectiveness of your social media performance.

Corporate Social Responsibility

September 6, 2019

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Zavy

3 Social Campaigns that Nailed CSR and Made a Difference

In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds.

Business

August 27, 2019

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Zavy

Is your social media strategy as cohesive as you think? 4 things to look out for

Here are our top tips to help you double-check your social media strategy, and ensure that you connect with your target audience.

Social Media

August 5, 2019

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Zavy

What type of social media content contributes to business growth?

We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.

Corporate Social Responsibility

July 24, 2019

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Zavy

Are CSR posts effective on social media?

Corporate Social Responsibility (CSR) is also an important part of a company’s social media presence, so we wanted to take a deeper look into the relationship between CSR and positive sentiment.

Social Media

July 10, 2019

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Zavy

What social media platform should your business be on?

Social media has changed the way we do and think about business. It’s become the to-go way that most people research a business and what they’re selling.

Social Media

June 19, 2019

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Zavy

Understanding the role of social media in driving sales

We’ve carried out extensive analysis to understand the role social media plays in driving sales for a business, as well as identifying the activity that has the biggest impact.

Trends

June 12, 2019

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Zavy

2019 Half-Year Heavyweights - NZ Facebook Campaign Standouts

As the month of June comes to a close, we reach the halfway point of 2019 - the perfect time to do a full stock-take of some of New Zealand’s social media heavyweights.

Social Media

June 5, 2019

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Zavy

Is 'Influencer Marketing' on Social Media really worth it?

We delve into the realm of social media influencers and asses their true value, alongside a few examples of New Zealand social media successes and misses.

Trends

May 21, 2019

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Zavy

Do competitions really work on social?

Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.

Trends

May 20, 2019

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Zavy

A surprise election result hiding in plain sight

How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers - Except for Zavy.

Social Media

May 8, 2019

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Zavy

Instagram without the likes - yay or nay?

You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so we thought we'd take a deeper dive.

Social Media

April 10, 2019

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Zavy

Reach or Engagement – What’s More Important?

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

Trends

April 3, 2019

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Zavy

Who Owned Easter on Social in 2018?

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best.

Trends

March 20, 2019

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Zavy

The Best NZ Social Campaigns this Summer

As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter.

Corporate Social Responsibility

March 6, 2019

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Zavy

Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign

Corporate Social Responsibility is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

Trends

February 20, 2019

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Zavy

Top Three Social Trends and Topics to Look Out For in 2019

the team at Zavy take a look at what we’ve witnessed in 2018, and break down the top three social trends to look out for in 2019 and apply to the social media strategy of your business.

Trends

February 13, 2019

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Zavy

The KonMari Influence

Taking a deeper dive into Marie Kondo's influence.

Trends

January 25, 2019

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Zavy

Gillette's latest ad: Political or Genius?

Increasingly we are witnessing big brands align themselves with political causes and in this blog post we take a deeper dive into Gillette's lastest ad.

Trends

January 23, 2019

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Zavy

2018 in review: the winners and losers through social listening

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off?

Trends

November 21, 2018

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Zavy

We're heading into the Silly Season!

It seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters.

Innovation

November 7, 2018

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Zavy

Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under

They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.

Trends

October 9, 2018

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Zavy

Top 4 Successful Social Campaigns in Q4 2017

We've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.

Culture

September 21, 2018

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Zavy

Women's Suffrage: A Cultural Movement

This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage.

Corporate Social Responsibility

August 30, 2018

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Zavy

The Hot Topic: The Plastic Bag Ban

We'll be talking about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

Trends

August 21, 2018

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Zavy

What's trending? The 5 key social trends and topics right now.

Let's jump right into the 5 key social trends and topics we've identified recently.

Business

August 3, 2018

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Zavy

What should you measure in social to actually grow your business?

What should you actually be measuring in social to grow and enhance your business?

Social Media

July 20, 2018

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Zavy

The 2018 Mid-Term Report: Which NZ brands are winning at social media in 2018?

This year has been off to a hot start and now that it's already July we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!

Social Media

January 23, 2018

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Zavy

What Facebook's news feed change means for marketers

By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.

Social Media

September 14, 2017

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Zavy

Who's feeling the emoji love this election?

The popularity of emojis can be put down to their ability to express emotion that may otherwise be lost with written words alone.

Business

August 17, 2017

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Zavy

Measuring sponsorships: Zavy weighs in

Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline.

Social Media

August 16, 2017

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Zavy

Labour on the up and up

When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analyse the immediate impact.

Trends

August 3, 2017

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Zavy

Sentiment predicts Little's resignation

It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern.

Trends

July 13, 2017

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Zavy

Marketing’s digital evolution: from banner ads to crowd culture

2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV.

Social Media

April 28, 2017

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Zavy

What are New Zealanders talking about on social media?

Zavy analysed thousands of social media conversations during the first quarter of 2017 to understand what Kiwis are actually talking about across our most used social platforms.

Culture

April 21, 2017

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Zavy

Where brands and culture collide

A brand’s success is often determined by its ability to infiltrate the cultural dialogue of the time.

Social Media

March 1, 2017

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Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward.

Innovation

August 17, 2016

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Zavy

Zavy is a 2016 DIVA finalist

Zavy was created with a strong design mindset, so it is with great excitement that we announce that we are finalists in the 2016 Data Insight Visualisation Awards.

Sign up Zavy Whitepaper

March 22, 2013

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Zavy

Change Your Social Media Strategy for Good

We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI on social media.

Social Media Insights

September 29, 2003

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Zavy

Zavy Radar Free Trial: Social Media Listening Tool