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Zavy’s latest analysis, thinking and insights.

Sentiment

Go Beyond Engagement with Sentiment

Likes, comments and shares don't tell you if your social media engagement is positive or negative - but sentiment does. Find out how you can calculate and use sentiment to understand your audience better.

Social Media Analytics

To TikTok or Not To TikTok? Pros and Cons for Brands

We've added TikTok to our social media stack, but is it the right marketing tool for your brand? We've pulled together the top 5 pros and cons of TikTok for businesses to help you make an informed decision.

Culture

The Social Media Manager's Dilemma: AI or DIY?

AI-powered tools are rocketing into the market - but what does that mean for Social Media Managers? We looked at how you can add AI to your social toolkit to achieve even greater results

Zavy features

Generate social media reports in a click

We know there's nothing more tedious or time-consuming than manually pulling together all your social media data for a content report or audit. Find out how our automatic reporting feature can collate your insights across different platforms into one completely-customisable simple slide deck.

Social Media Analytics

The Best New Zealand Brands on Social Media this year

To finish the year on a high, we've looked at the top social media posts of 2022 from the brands in our Top 25 New Zealand scoreboard - and what lessons we can take into 2023.

Social Media Analytics

Top 5 Australian Brands on Social Media this year

It's an unspoken rule to always finish the year off with a 'reflect and learn' session - so we've done just that. We rounded up the top social posts from the top Aus brands on our Zavy scoreboard and reflected on their impactful work.

Social Media Analytics

How to Use Benchmarks to Boost Your Social Media Performance

Without a clear idea of how your competitors’ content is performing, the numbers on your own posts don’t mean a whole lot. So we developed a calculator with findings from 7.4 million posts so you can benchmark yourself against your competitors. Find out how you can use this information to grow your brand.

Social Media Analytics

Adidas and Kanye: A case for measuring sentiment on social

Big brands are some of the most highly scrutinised players in the social media space. Because Zavy gives us the unique ability to measure not only what people are talking about, but how they are talking about it, we can see exactly how people are feeling about Adidas right now. Dive in to find out more!

Social Media Trends

The Biggest Mistake Social Media Marketers Make

You might think it’s a misspelling or a faux pas in a caption. Maybe you think it’s waiting to post too late on a current trend and missing the boat. Maybe it’s going rouge from a social media plan – or not having a plan at all. All of these are definitely regrettable mistakes – but they’re not #1. Check out the article to find out what it is.

Social Media Trends

How to Build Trust on Social Media

Social media is a major contributor to the declining trust in institutions. So, how can brands buck this trend by using social media platforms to build trust?

Social Media Analytics

Responding to current events on social: Dos and Don'ts

Big news story taking over social right now? Find out how to use the current social media conversation to your advantage with this blunder-proof guide.

Social Media Analytics

How to Use LinkedIn Analytics to Supercharge your Business Growth

You've gotta be on LinkedIn these days as a business. The audience potential is just too great (more on that in the article). Find out how you can supercharge your impact on the platform:

Social Media Analytics

Best Social Media Listening Tools in 2022

We’ve rounded up 2022’s top social listening tools so you can gather valuable insights into what your followers are saying and doing.

social media analytics

What type of social media content contributes to business growth?

We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.

Social Media Trends

Instagram Isn’t Dead: Here’s Why It’s Not Going Anywhere

Instagram may feel like it's been on the decline recently, but the data says otherwise. Find out what it means for the future:

Social Media Campaigns

The Best NZ Social Media Campaigns of 2022

We take a look at some of New Zealand's best social media marketing campaigns in 2022 to give you ample inspo for your own business.

Social Media Trends

What April Fool’s pranks can teach us about trust on social media

In a time of uncertainty, April Fool's isn’t what it used to be; people are unsure what to believe because it feels like any news could be true. Trust has a huge part to play in jokey social media posts and it’s essential to understand the deeper nuances if you want to engage in an April Fool’s prank.

Corporate Social Responsibility

Do you have a duty of care in what you share on social media?

Ogilvy shook up the social media marketing world by announcing they would no longer work with influencers who retouch photos of their faces or bodies. Should more social media managers be taking this approach?

Culture

How should inclusion and diversity factor into your social media strategy?

People notice when influential brands stay quiet but speaking openly about diversity can carry some risk. Though it's important to include diversity in your social media strategy - heres how you can do it well.

SOCIAL MEDIA TRENDS

How to prepare for the most important social media marketing trend of 2022

The social media world is growing and so are the demands on social media managers. Zavy is a social media insights tool that can help your team track and improve your brand health more efficiently.

Social Media Analytics

How to monitor your competitors on social media to get results

Watching what your competitors are doing on social media isn’t spying – it's a smart marketing strategy. We explain how you can do social media competitor analysis and how it will improve your performance.

Social Media Analytics

Social media sentiment data analysis

Likes, comments and shares are only a measurement of numbers to your activity on social media. Sentiment data dives deeper behind the emotions - the users feelings.

Social Media Trends

What we've learned from Zavy's top 3 social posts for 2021

We used the Zavy score to identify the top three posts of 2021 from the brands in our Top 25 Australian Scoreboard. Here is what we learned.

industry report

How Australian Financial Institutions Are Performing on Social

Unlike many other sectors, which can use social to make personal connections and develop a fun, casual tone of voice, banks are often constrained by consumer expectations.

social media analytics

How to use Radar for social media listening and conversation monitoring

With Radar, you can search for any topic, brand, place, or person and get a pulse on the conversation surrounding it.

social media analytics

Zavy Radar Free Trial: Social Media Listening Tool

Get real-time data from millions of news media, blogs, forums and Facebook posts.

brand health

How to use social media insights to understand what’s impacting your brand’s health

When we learn to drive, we’re taught how to “drive to the conditions”. We should do the same when we're marketing our brand.

industry report

How are car brands performing on social media?

Car brands need more than just the cinematic, big-budget car TVC in their marketing toolkits. To succeed today, these brands need to shift gear and focus on investing in digital advertising.

business

Top 5 Social Media Analytics Tools: Zavy Named a Finalist

Zavy was named one of the top social media tools in Australasia at the Social Media Marketing Awards

brand health

When it comes to brand-building, be distinctive

It’s far too easy to get lost in the endless scroll of social media. That’s why being distinctive is so important – it’s how you make your brand recognisable and memorable.

industry report

Top Performing Auto Brands on Social Media

This month, we’re using Zavy insights to zoom in automotive industry, and understand the strategies driving the best SM brand building in automotive world.

social media analytics

Start Your Free Trial: Radar Social Media Listening

Radar offers a unique view into the conversations and emotions of people in Australia and New Zealand. Sign up for a 14 day free trial.

culture

How The Tokyo Olympics Showed the Power of Cultural Moments on Social Media

Last week, B&T reported that the Tokyo 2020 Australian Olympic Team was the most engaging Australian sports team on Facebook or Instagram. Read on to understand how they did it.

industry report

Foxtel Takes the #1 Spot in the Zavy Social Scoreboard

In the six months that the Zavy scoreboard has been live on B&T, the NRMA has fairly comfortably held the number one spot. In July, Foxtel broke away from the pack. How did they do it?

brand health

How to build your brand on social media

According to recent research by Facebook, companies with strong brands on social media acquire more customers more efficiently. Read the tips about using SM to make a positive impact on brand.

social media insights

The marketing model mix – understanding Facebook’s research

When marketers are planning to achieve aggressive short-term targets, they tend to focus on lower-funnel marketing strategies. Is this the right approach?

trends

What can we learn from the top 10 Ads in 2021

Most of the favourite ads are from brands that also support the brand on social media (as seen on Zavy’s scoreboard), with not just activation advertising but brand building.

social media analytics

What Can Marketers Learn From The 'End of Pods' Story?

Culturally relevant posts earn seven times the engagement than other types of posts. Read this article and learn how 'end of Pods' story stayed the top post across NZ social media since Apr 2021.

case study

Right place, right time – big impact for Energy Online

Energy Online ran a Facebook Live giveaway event – and the engagement and sentiment scores sent them almost off the top of Zavy’s social scoreboard.

social media analytics

Explore Zavy's New Zealand Politics Scoreboard

Track the social media performance of New Zealand political parties in near real-time

social media analytics

Get the bubbly: An Aussie Classic Makes a Comeback on Social Media

Since the announcement of the Trans-Tasman bubble, Qantas launched their “Bubble is Open” video on social media, earning more than 2,800 likes, 400 comments and 700 shares.

sign up zavy whitepaper

Change Your Social Media Strategy for Good

We’ve carried out extensive analysis to understand the role CSR plays in driving engagement and ROI on social media.

social media analytics

Measuring The Impact of Your CSR Campaign with Social Media Analytics

After years in the business, we know all about analysing results on social. When looking at the impact of a CSR campaign, we suggest focussing on three key areas: engagement, sentiment and benchmarking.

social media

Understanding the role of social media in driving sales

We’ve carried out extensive analysis to understand the role social media plays in driving sales for a business, as well as identifying the activity that has the biggest impact.

corporate social responsibility

Should you join the conversation?

Questions to ask before your brand dives into CSR and social good campaigns.

Social media trends

Your Digital Marketing Toolkit for 2021

Want to know what’s coming up in the digital marketing world next year? Here is your 2021 digital marketing toolkit from Zavy.

social media

How Did McDonalds Get the Top Facebook Post In NZ?

How one post by McDonald's dwarfed all the other brands in New Zealand in likes, shares and comments.

social media

6 common social media mistakes and how to avoid them

Lack of planning, cringy content and other marketing mistakes - here's six social media slip-ups we see all the time.

innovation

Making a Science of Social Media: Zavy's Founding Story

Discover the epic founding story of Zavy social media analytics: Where it all began – and where we’re headed.

social media

What were Australia's top social media posts in 2020?

Which brands led our scoreboard in 2020 in Australia? We take a close look at who came out on top, and why.

business

Zavy one of Australasia's top 3 social media marketing tools

Zavy was named one of the top three social media tools in Australasia at the Social Media Marketing Awards

social media

Building Social Media Maturity: Zavy's Guide

Your organisation’s use of social media tools and data should scale with your size, objectives and aspirations. But there’s no need to run before you walk.

social media

Why You Should Measure Your Social Marketing

Social marketing spend is up – but is it paying off? Zavy’s Social Score combines revenue data and marketing results to give you a full picture.

trends

Get More Out of Your Virtual Events

Online events are now standard. That’s a great thing, and here’s how Zavy can help you harness social media to get more out of your virtual events.

social media

Measuring Success in Social Media Marketing

Here’s how Zavy can help you define, measure success and report the results of your social media marketing.

culture

Joining the COVID Conversation Online

Zavy shows how to be a reassuring presence during a coronavirus resurgence by joining the COVID conversation online

social media

Finding Your Brand Voice

How humour, irreverence and brand voice on social media show real personality – the best examples from Australia and NZ from Zavy

social media

Social Conversations and Political Insight

In an election year, listening in on social media is essential.

social media

Turn Feelings Into Data for Marketing Insight

Here’s how Zavy’s AI can give marketers insight into customer emotions and public sentiment, by turning feelings into data.

Social Media

Escape your social media echo chamber

Zavy shows why it’s important for marketers to see a range of perspectives – and how to escape your social media echo chamber.

business

Justify Your Social Media Investment

Social media marketing is crucial in a crisis – Zavy’s ROI measurement tool helps you justify your investment.

corporate social responsibility

Now is the time to make a difference: Living your values during COVID-19

Now is the time to make a difference – corporate social responsibility is more important than ever in the COVID-19 crisis.

Social Analytics

Cut through stress-inducing content

How to cut through stress-inducing content – be positive, useful, relevant to your customers with our media monitoring tool, Radar.

social media

Social media messaging in a time of crisis

Struggling to balance social media messaging during the crisis? Zavy can help.

innovation

COVID-19 Conversation Monitor

Get a real-time view of what's on peoples' minds with our real-time COVID-19 Conversation Monitor. Register for the free version here or upgrade to unlock search.

Social Media Analytics

Simple, Powerful Social Media Measurement with Zavy

Sometimes, social media marketing can feel like shouting into the wind – you put in a huge amount of energy but you don’t know whether anyone is getting the message.

business

How to Gain an Edge Over Your Competitors on Social Media

Find out how to benchmark your performance against your competitors on social media to gain a winning edge.

social media

How to craft an effective social media content strategy

In today’s social media world, the content you post has the incredible power to turn your brand into a household name. This kind of impact only comes from a solid social media content strategy.

social media

Understanding your audience to create brand authenticity

This article will outline the ways to understand your audience to create brand authenticity and a meaningful connection on social media.

Emotional marketing

Women's Suffrage: A Cultural Movement

This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage.

social media

NZ Brands Winning on Social Media: The Mid-Term Report

We thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!

trends

A surprise election result hiding in plain sight

How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers - Except for Zavy.

corporate social responsibility

Insights Into a Perfectly Executed CSR Campaign: Kiwibank's 'I Am Hope'

Corporate Social Responsibility is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.

corporate social responsibility

Are CSR Posts on Social Media Effective for Your Brand?

Corporate Social Responsibility (CSR) is an important part of a company’s social media presence, but does it work? Find out how CSR impacts positive sentiment and brand love.

social media

What Facebook's news feed change means for marketers

By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.

trends

Who Owned Easter on Social in 2018?

In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best.

trends

2019 Half-Year Heavyweights - NZ Facebook Campaign Standouts

As the month of June comes to a close, we reach the halfway point of 2019 - the perfect time to do a full stock-take of some of New Zealand’s social media heavyweights.

Social media innovation

Zavy is a 2016 DIVA finalist

Zavy was created with a strong design mindset, so it is with great excitement that we announce that we are finalists in the 2016 Data Insight Visualisation Awards.

business

What should you measure in social to actually grow your business?

What should you actually be measuring in social to grow and enhance your business?

social media

Labour on the up and up

When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analyse the immediate impact.

Social Media Trends

Gillette's latest ad: Political or Genius?

Increasingly we are witnessing big brands align themselves with political causes and in this blog post we take a deeper dive into Gillette's latest ad.

social media

Reach or Engagement – What’s More Important?

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

trends

2018 in review: the winners and losers through social listening

Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off?

social media

Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward.

business

Social media and ROI

The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act.

social media

Instagram without the likes - yay or nay?

You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so we thought we'd take a deeper dive.

corporate social responsibility

The Hot Topic: The Plastic Bag Ban

We'll be talking about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.

innovation

Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under

They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.

social media

Who's feeling the emoji love this election?

The popularity of emojis can be put down to their ability to express emotion that may otherwise be lost with written words alone.

trends

The KonMari Influence

Taking a deeper dive into Marie Kondo's influence.

business

Measuring sponsorships: Zavy weighs in

Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline.

culture

Where brands and culture collide

A brand’s success is often determined by its ability to infiltrate the cultural dialogue of the time.

trends

Top Three Social Trends and Topics to Look Out For in 2019

The team at Zavy take a look at what we’ve witnessed in 2018, and break down the top three social trends to look out for in 2019 and apply to the social media strategy of your business.

trends

2019 Half-Year Heavyweights - NZ Facebook Campaign Standouts

We've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.

trends

What's trending? The 5 key social trends and topics right now.

Let's jump right into the 5 key social trends and topics we've identified recently.

social media

What are New Zealanders talking about on social media?

Zavy analysed thousands of social media conversations during the first quarter of 2017 to understand what Kiwis are actually talking about across our most used social platforms.

trends

Sentiment predicts Little's resignation

It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern.

social media

Is Influencer Marketing on Social Media Worth the Effort?

We delve into the realm of social media influencers and asses their true value, alongside a few examples of New Zealand social media successes and misses.

trends

We're heading into the Silly Season!

It seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters.

trends

Marketing’s digital evolution: from banner ads to crowd culture

2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV.

trends

Do competitions really work on social?

Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.

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