Social Media
December 16, 2019
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Zavy
Understanding your audience to create brand authenticity
This article will outline the ways to understand your audience to create brand authenticity and a meaningful connection on social media.
Food for thought
Social Media
November 11, 2019
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Zavy
What are the most important social media metrics to track?
In this blog post we’ll outline the best metrics to build your approach to measuring the effectiveness of your social media performance.
Corporate Social Responsibility
September 6, 2019
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Zavy
3 Social Campaigns that Nailed CSR and Made a Difference
In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds.
Business
August 27, 2019
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Zavy
Is your social media strategy as cohesive as you think? 4 things to look out for
Here are our top tips to help you double-check your social media strategy, and ensure that you connect with your target audience.
Social Media
August 5, 2019
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Zavy
What type of social media content contributes to business growth?
We know that amidst the mass of social media activity across multiple channels, it can be hard for brands to diagnose what works for their business on social media and what doesn't.
Corporate Social Responsibility
July 24, 2019
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Zavy
Are CSR posts effective on social media?
Corporate Social Responsibility (CSR) is also an important part of a company’s social media presence, so we wanted to take a deeper look into the relationship between CSR and positive sentiment.
Social Media
July 10, 2019
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Zavy
What social media platform should your business be on?
Social media has changed the way we do and think about business. It’s become the to-go way that most people research a business and what they’re selling.
Trends
June 12, 2019
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Zavy
2019 Half-Year Heavyweights - NZ Facebook Campaign Standouts
As the month of June comes to a close, we reach the halfway point of 2019 - the perfect time to do a full stock-take of some of New Zealand’s social media heavyweights.
Social Media
June 5, 2019
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Zavy
Is 'Influencer Marketing' on Social Media really worth it?
We delve into the realm of social media influencers and asses their true value, alongside a few examples of New Zealand social media successes and misses.
Trends
May 21, 2019
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Zavy
Do competitions really work on social?
Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.
Trends
May 20, 2019
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Zavy
A surprise election result hiding in plain sight
How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers - Except for Zavy.
Social Media
May 8, 2019
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Zavy
Instagram without the likes - yay or nay?
You may have heard through the grapevine that Instagram recently started testing what the platform would be like if you were to hide likes on posts so we thought we'd take a deeper dive.
Social Media
April 10, 2019
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Zavy
Reach or Engagement – What’s More Important?
We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.
Trends
April 3, 2019
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Zavy
Who Owned Easter on Social in 2018?
In the midst of 2019's chocolate rush, we've taken the time to dig through the Easter content rolled out in 2018, and select the best of the best.
Trends
March 20, 2019
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Zavy
The Best NZ Social Campaigns this Summer
As we near the end of the summer months, it’s a fantastic time to look back at some of New Zealand's best social marketing campaigns this quarter.
Corporate Social Responsibility
March 6, 2019
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Zavy
Kiwibank’s I AM HOPE – Insights into the Perfectly Executed CSR Campaign
Corporate Social Responsibility is a key part of today’s corporate world, where businesses are encouraged to be aware of, and responsible for, the impact that they have on the wider community.
Trends
February 20, 2019
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Zavy
Top Three Social Trends and Topics to Look Out For in 2019
the team at Zavy take a look at what we’ve witnessed in 2018, and break down the top three social trends to look out for in 2019 and apply to the social media strategy of your business.
Trends
February 13, 2019
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Zavy
The KonMari Influence
Taking a deeper dive into Marie Kondo's influence.
Trends
January 25, 2019
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Zavy
Gillette's latest ad: Political or Genius?
Increasingly we are witnessing big brands align themselves with political causes and in this blog post we take a deeper dive into Gillette's lastest ad.
Trends
January 23, 2019
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Zavy
2018 in review: the winners and losers through social listening
Welcome to 2019! The year of social trends has officially begun, and who would have guessed that a stock image of an egg would have knocked Kylie Jenner's Instagram crown clean off?
Business
December 12, 2018
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Zavy
Understanding the role social media plays in driving sales
The proliferation and growth of social media has been phenomenal and has created a seismic shift in how people communicate and act.
Trends
November 21, 2018
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Zavy
We're heading into the Silly Season!
It seems like our fair country can't make up its mind concerning weather, but what we do know for sure is that we've seen more hot topics come and go faster than a group of kids on Lime scooters.
Innovation
November 7, 2018
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Zavy
Take a Ride on a Lime: The Scooter Giant from California Arrives Down Under
They're green, they're smart, they're dock free, but are they here to stay? From America to New Zealand, the new Lime scooters have crossed the Pacific and made their way to our wee land down under.
Trends
October 9, 2018
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Zavy
Top 4 Successful Social Campaigns in Q4 2017
We've rounded up the top scoring brands from Q4 2017 to kickstart your inspiration engines and get the ball rolling.
Culture
September 21, 2018
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Zavy
Women's Suffrage: A Cultural Movement
This here is a special blog post dedicated to how progressive little old New Zealand is by marking the 125th Anniversary of Women's Suffrage.
Corporate Social Responsibility
August 30, 2018
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Zavy
The Hot Topic: The Plastic Bag Ban
We'll be talking about how the conversation around the NZ ban of single-use plastic bags has been dominating all things social in recent weeks and months.
Trends
August 21, 2018
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Zavy
What's trending? The 5 key social trends and topics right now.
Let's jump right into the 5 key social trends and topics we've identified recently.
Business
August 3, 2018
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Zavy
What should you measure in social to actually grow your business?
What should you actually be measuring in social to grow and enhance your business?
Social Media
July 20, 2018
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Zavy
The 2018 Mid-Term Report: Which NZ brands are winning at social media in 2018?
This year has been off to a hot start and now that it's already July we thought it was a good opportunity to show who's been dominating social media this year. So without further ado, let's kick off!
Social Media
January 23, 2018
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Zavy
What Facebook's news feed change means for marketers
By now most marketers will be well aware of the changes to Facebook’s news feed algorithm that will see posts by users’ friends prioritised over posts from businesses, brands and media.
Social Media
September 14, 2017
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Zavy
Who's feeling the emoji love this election?
The popularity of emojis can be put down to their ability to express emotion that may otherwise be lost with written words alone.
Business
August 17, 2017
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Zavy
Measuring sponsorships: Zavy weighs in
Whatever you think of Sonny Bill Williams as a rugby player (and just about everyone has an opinion), he does have an exceptional and enviable talent for grabbing a headline.
Trends
August 16, 2017
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Zavy
Labour on the up and up
When news broke of Jacinda Ardern’s move into the Labour party’s leadership position, we used Zavy to analyse the immediate impact.
Trends
August 3, 2017
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Zavy
Sentiment predicts Little's resignation
It’s been a dramatic few days in New Zealand’s political scene, with news breaking on Tuesday morning of Andrew Little’s sudden resignation and the subsequent appointment of Jacinda Ardern.
Trends
July 13, 2017
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Zavy
Marketing’s digital evolution: from banner ads to crowd culture
2017 represents a landmark year in the evolution of digital marketing. Various reports in late 2016 and early 2017 show that at last, digital budgets are achieving parity with TV.
Social Media
April 28, 2017
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Zavy
What are New Zealanders talking about on social media?
Zavy analysed thousands of social media conversations during the first quarter of 2017 to understand what Kiwis are actually talking about across our most used social platforms.
Culture
April 21, 2017
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Zavy
Where brands and culture collide
A brand’s success is often determined by its ability to infiltrate the cultural dialogue of the time.
Social Media
March 1, 2017
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Riding the wave of social conversations
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward.
Innovation
August 17, 2016
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Zavy
Zavy is a 2016 DIVA finalist
Zavy was created with a strong design mindset, so it is with great excitement that we announce that we are finalists in the 2016 Data Insight Visualisation Awards.
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